The central concept for our development proposal at 121 East Grand Ave is to transform an otherwise typical corporate hotel into a vibrant anchor for the accelerated, and future, growth of South San Francisco. The project aims to transform the traditional suburban style office towers which all-too-often find themselves surrounded by seas of parking, a litany of light poles and vast, disengaging environments into a destination. We seek to create a flexible hub which combines value-generating spaces with strategically stable, sustainable, and engaging programming. The typical office tower configuration supports bad habits, where automotive-centric commuting and isolation from public interaction prevail. In contrast, we are proposing an interactive site that fosters continuing participation from its guests, community, businesses, and area residents through dynamic circulation.
This new hub shall serve as a central campus connecting the old downtown district with the biotech district, where the project site sits. Located at the gateway of what is currently known as the birthplace of the Biotech industry, the proposed development shall be in service of the Downtown Station Area Specific Plan District of South San Francisco, and shall lead the charge in the development and implementation of the downtown specific plan.