LOOMIA Branding
The branding design for Loomia by M-Rad reflects the company’s fusion of technology, innovation, and human-centric design.
Client
Loomia
Typology
Branding
Status
Completed
Project Years
Branding

As a brand that emerged from The Crated, Loomia evolved from a design and technology studio into a pioneer of next-generation materials, particularly in soft, flexible electronics. This transformation is mirrored in its branding, which strikes a balance between cutting-edge engineering and elegant, approachable aesthetics. M-Rad’s approach ensures that the visual identity, typography, and color palette embody Loomia’s mission: to seamlessly merge electronics with soft goods, making advanced technology feel organic, intuitive, and visibly future-forward.
M-Rad’s design strategy for Loomia goes beyond just aesthetics—it reinforces the brand’s credibility and aspirations. The branding conveys a sense of refinement and adaptability, much like the flexible circuits Loomia creates. Whether through minimalist graphic elements, fluid shapes, or a modern, high-tech yet warm color scheme, the visual identity suggests both precision engineering and human touch.
This aligns perfectly with Loomia’s ethos of developing highly functional yet beautifully designed products. By capturing the brand’s forward-thinking DNA, M-Rad ensures that Loomia stands out as a leader in wearable technology and next-generation materials, appealing to both industry professionals and consumers seeking innovation with elegance.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur at rutrum ex, fringilla porta nibh. In et consectetur enim. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Suspendisse tempus tempor elit blandit sollicitudin. Aenean vel posuere.