Fitler Club Branding

The Fitler Club Branding project by M-Rad encapsulates a refined, contemporary identity that aligns with the club’s mission to serve Philadelphia’s elite business leaders, creatives, and social influencers. Designed to exude exclusivity and sophistication, the branding reflects the club’s fusion of high-end hospitality, innovative workspaces, and a dynamic social scene.

Client

Fitler Club

Typology

Branding

Status

Completed

Fitler Club Logo

Designers

M-Rad Inc.

Design Team: Matthew Rosenberg, Agustina Alaines, Carlos Augusto Garcia, Margerie Bonnet

M-Rad’s approach integrates modern aesthetics with timeless elegance, ensuring that every touchpoint—whether in print, digital media, or architectural elements—reinforces the Fitler Club’s status as a premier destination.

A key aspect of the branding strategy is the seamless integration of the club’s diverse offerings into a cohesive identity. The Fitler Club is not just a members-only space—it is a 24/7 “stay/work/play” environment that blends luxury accommodations, state-of-the-art workspaces, and world-class dining.

Fitler Club Glass

M-Rad’s branding elements emphasize this holistic experience by curating a visual language that speaks to both professionalism and leisure. Every design choice, from typography to logo development, supports the club’s commitment to excellence and innovation.

Fitler Club Napkin
Fitler Club Glass

Beyond visual identity, M-Rad’s branding strategy enhances Fitler Club’s positioning by creating a strong, immersive narrative across all interactions. The carefully selected color palette, iconography, and marketing materials work together to establish an aspirational yet approachable brand. 

Environmental graphics further reinforce this identity, ensuring that members experience a seamless transition between physical and digital touchpoints. By aligning the club’s branding with its high-end amenities and prime location, M-Rad successfully elevates Fitler Club’s presence as a benchmark for urban membership clubs.