Fabel Branding
At M-Rad, we believe branding is more than just a visual identity—it’s an immersive experience that engages all five senses. Our approach to Fabel Miami’s branding was rooted in storytelling, crafting an aesthetic that seamlessly blends the energy of Miami’s nightlife with the effortless elegance of Mediterranean coastal destinations. Through a warm, refined beige-toned palette, a sophisticated serif wordmark, and a monogram emblem inspired by sunbursts and flowing waves, we established a visual identity that reflects Fabel’s ethos of transportive luxury.
Location
Miami, Florida, United States
Client
Fabel Hospitality Group
Typology
Branding
Status
Completed

Designers
Design Team: Matthew Rosenberg; James Hughes, AIA, LEED GA, NCARB; Roberto Ortiz de Landazuri; Etienne Serveau
Beyond the logo and typography, the brand extends into tactile materials, ambient lighting, and a curated digital presence that captures the essence of Fabel’s dining and nightlife experience. The social media strategy was designed to mirror the atmospheric shifts of the venue, featuring dreamy, golden-hour visuals, slow-motion reels, and engaging storytelling moments.
From embossed linen menus to subtly embroidered staff attire and custom cocktail coasters, every detail reinforces the brand’s identity, ensuring that every guest interaction—whether in person or online—feels like a chapter in Fabel’s evolving narrative of sophistication and escape.